A Plan Is Not a Strategy - видео

A comprehensive planwith goals initiatives and budgetsis comforting. But starting with a plan is a terrible way to make strategy. Roger Martin former dean of the Rotman School of Management at the University of Toronto and one of the worlds leading thinkers on strategy says developing strategy means going outside an organizations comfort zone and escaping the common traps of strategic planning. 00:00 Most strategic planning has nothing to do with strategy. 01:00 So what is a strategy? 02:08 Why d...
Источник видео: RuTube.ru (Лайфстайл)